Journeys
The right email at the right moment, automatically.
Build donor journeys that start on a gift, a signup, or a missed payment, then wait and branch on how each person responds.
Start on any moment
Start when something happens.
A journey starts when someone joins a list, gives, registers for an event, or misses a recurring payment. Filter who enters on any field.
- Triggers for gifts, lists, events, and recurring payments
- Anniversaries, lifecycle changes, and tags
- Filter who enters on any field
Branch on behavior
Follow up based on what people do.
Wait, then branch on whether someone opened, clicked, or unsubscribed. Non-openers get a second try, and engaged donors get the next step.
- Wait steps and yes-or-no decisions
- Split on opens, clicks, bounces, and unsubscribes
- Add or remove people from lists along the way
Safe to launch
Guardrails built in.
Every marketing email respects do-not-contact records and email opt-outs. Work in a draft, test it, and publish when you are ready.
- Honors do-not-contact and email opt-outs
- Drafts and versions, published when you choose
- Givable AI can propose the next step for you
Explore more of the platform
Guides for your team
Donor retention: the complete guide for nonprofits
Learn how to calculate donor retention, improve first-to-second gift conversion, strengthen stewardship, and build longer donor relationships.
Recurring givingFrom one-time to monthly: story-driven recurring giving that sticks
Recurring giving grows when donors can see the ongoing impact their monthly support makes. Here is how to build that experience.
Year-end fundraisingYear-End Fundraising Calendar: September Through December
A week-by-week 2026 year-end fundraising calendar for nonprofits, from September planning through GivingTuesday, December 31, and January stewardship.
See Journeys in action.
Book a demo and we'll walk through the whole platform on your data.